A recent online survey of over 1000 respondents conducted by researchers at Dalhousie University showed that 63 percent of Canadians are concerned about what they see as a widespread practice known as food fraud. According to the study, 40 percent of Canadians polled said they had purchased a food item that they believed was labeled fraudulently.
As food supplies are becoming increasingly globalized and complex, there is a perception that the amount of counterfeit food is increasing, the survey said. The reasoning behind this is that companies are looking to take advantage of a deregulated industry. Therefore, brands must work harder to win over consumer trust in an environment where trust is hard to come by.
